Social Media ROI Calculator

See whether your social spend pays off. Add investment and revenue, then check ROI, net profit, and cost per conversion or lead. All calculations update as you type.

Investment

Advertising spend

Content creation

Tools and software

Labor

Outcomes

Revenue from campaign

Conversions

Leads

ROI0%

Net profit$0

Cost per conversion$0

Cost per lead$0

Cost breakdown

Advertising$0
Content$0
Tools$0
Labor$0
Total investment$0

Performance

What this calculator shows

ROI is (revenue minus total investment) divided by total investment. Use it to compare campaigns or justify budget. Net profit is revenue minus all costs. Cost per conversion and cost per lead help you see efficiency when you have conversion or lead counts.

Metrics explained

ROI: Return on investment as a percentage.
Net profit: Revenue minus ad, content, tools, and labor.
Cost per conversion: Total investment divided by conversions.
Cost per lead: Total investment divided by leads.

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